Why a Social Media Marketing Audit is Necessary

Why a Social Media Marketing Audit is Necessary

Latest News, Marketing, Social Media Marketing
With over 88% of companies utilizing social media marketing, it goes to show how many business owners perceive social media - a game changer, a golden opportunity that must not be overlooked. Another day, another talk of successful utilization of social media marketing. But while all numbers point to the benefits of social media marketing, is your business leveraging these benefits? Or is it just another marketing strategy with a complex learning curve and zero practical advantages? A social media marketing audit will allow you to figure out which tactics work, which platforms work best for you and which profiles need some tweaking. It’s All About The Big Picture Today, much of the success of e-commerce businesses and even small firms rides on social media marketing. With over 90% of…
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5 Foolproof Facebook Advertising Tips to Follow

5 Foolproof Facebook Advertising Tips to Follow

Latest News, Marketing, Social Media Marketing
With at least one billion people using Facebook, advertising on social media is something that simply makes sense for all business owners. While you may want to reach a larger group of people through Facebook, you might not know much about the specific steps you should follow to reach those people and meet more of your goals. By following these Facebook advertising tips, you can quickly improve your chances of reaching your targeted audience while getting them to engage with your business page, which could lead to more follows, comments, and purchases. 1. Select the Right Images When developing advertisements for Facebook, many people focus on what they are going to write because they want the advertisement to sound good. While you will need to focus on what the advertisement…
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Boost Your Marketing With Social Media Content Scheduling

Boost Your Marketing With Social Media Content Scheduling

Latest News, Marketing, Social Media Marketing
Social media is a powerful tool for promoting the growth of your business and finding the best strategy for your local business. Whatever niche you are in, there is a high chance that you will be able to find people talking about that niche on social media, and with some creative posting you can attract the interest of those people and grow your business online. The challenge with social media is that it takes a lot of time to build up your engagement and to post quality content. It is easy to get so caught up with posting that you start to neglect the other parts of running your business. This can put you in a tricky situation in the long term - you need to promote your business for…
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Finding The Best Social Media Strategy For Your Local Business

Finding The Best Social Media Strategy For Your Local Business

Latest News, Marketing, Social Media Marketing
Nowadays, having a well laid out social media strategy is key to really dominating the marketplace. Being able to find the best social media strategy and execute it is necessary to really compete with today's highly social and digital consumer. Below, we will be going over some of the top ways to figure out what social media strategy to go with. Figuring Out Your Social Media Strategy: 1. Research Your Target Market. The key to understanding what strategy to go with comes down to knowing your market. To do so, you will need to research your target market to find the right strategy to implement. You want to figure out who your target market is and what kind of social media audience you have. You want to figure out where…
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Can Internet Marketing on Long Island Really Affect Your Business?

Can Internet Marketing on Long Island Really Affect Your Business?

Latest News, Marketing, SEO, Social Media Marketing
Recent data from InternetLiveStats.com shows that the total number of internet users worldwide is closing at 3 billion, which is barely 40 percent of the world population. In time, every household will have quick access to the Internet and such a breakthrough could mean the end of traditional business marketing. As to how this can impact your business, Zev Gotkin of the HuffingtonPost.com provides some interesting facts: "As consumers are increasingly turning to resources like social media and mobile applications to glean information about products and services, a brand's online presence is more important than ever before when it comes to establishing a solid reputation -- and some companies are looking to help along the way." The first and most obvious reason why internet marketing should be the new marketing…
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2 Businesses Who Are Attaining Real Positive Social Impact

2 Businesses Who Are Attaining Real Positive Social Impact

Latest News, Marketing, Social Media Marketing
What is Social Impact? The dictionary defines social impact as 'The effect of an activity on the social fabric of the community and well-being of the individuals and families'.  This is a pretty broad definition since social impact can truly mean different things to different people.  Positive social impact is about making improvements in people’s lives.   It's about helping others by taking  responsibility for our role in making the world a better place, whether we are an individual or an organization.   Regardless of how you define it, true social impact is all about change. The Social Impact movement is a big thing these days.  People are wondering how to make the world a little better.  They are using new technologies and searching for ways to create positive change in the…
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WordPress Resources at SiteGround

WordPress Resources at SiteGround

Latest News, Social Media Marketing, Web Design
WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and provide users with multiple resources to facilitate the management of their WP websites: Expert WordPress Hosting SiteGround provides superior WordPress hosting focused on speed, security and customer service. We take care of WordPress sites security with unique server-level customizations, WP auto-updates, and daily backups. We make them faster by regularly upgrading our hardware, offering free CDN with Railgun and developing our SuperCacher that speeds sites up to 100 times! And last but not least, we provide real WordPress help 24/7! Learn more about SiteGround WordPress hosting. Wordpress Tutorial and Knowledgebase Articles WordPress is considered an easy to work with software. Yet, if…
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