2 Businesses Who Are Attaining Real Positive Social Impact

2 Businesses Who Are Attaining Real Positive Social Impact

Latest News, Marketing
What is Social Impact? The dictionary defines social impact as 'The effect of an activity on the social fabric of the community and well-being of the individuals and families'.  This is a pretty broad definition since social impact can truly mean different things to different people.  Positive social impact is about making improvements in people’s lives.   It's about helping others by taking  responsibility for our role in making the world a better place, whether we are an individual or an organization.   Regardless of how you define it, true social impact is all about change. The Social Impact movement is a big thing these days.  People are wondering how to make the world a little better.  They are using new technologies and searching for ways to create positive change in the…
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What’s the Plan for Your Health & Wellness Business?

What’s the Plan for Your Health & Wellness Business?

Marketing, SEO
Everyone wants to be healthy, feel more energetic and live longer.  Very few will disagree when asked if these things are important!  Statistics show that 4 out of 5 internet users have searched the web for health care information and terms involving health care continue to be high among web searches.  It's little wonder that the health and wellness industry continues to be one of the largest and fastest growing industries! What happens when an industry experiences such growth and profit?  It also experiences a growth in competition.  A growing number of businesses are popping up online offering supplements, programs and information targeted towards the market of consumers who are reaching out via search engines and social networking sites for more information.  Are you wondering how you're going to compete?…
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How to Increase Your Business Visibility with YouTube

How to Increase Your Business Visibility with YouTube

Marketing
According to Vidyard, an average of 18 videos are published by businesses each month (https://www.vidyard.com/blog/16-video-benchmarks-need-to-know-infographic/) and close to 50% of people search for videos that is related to a product before walking into a store. The total number of people who use YouTube is more than 1 billion and 900 million unique visitors each month (https://www.statisticbrain.com/youtube-statistics/).  YouTube alone logged a trillion hits!  If you haven't yet considered using video to boost your online visibility then it's time to start! Video is one of the most powerful online media options available for persuasion.  There are many reasons why video is so engaging!  It can humanize an organization as well as provide valuable information for your market.    It can quickly and affordably help you educate your target audience, share information and company…
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