Social Media Marketing

Why a Social Media Marketing Audit is Necessary

Latest News, Marketing, Social Media Marketing

With over 88% of companies utilizing social media marketing, it goes to show how many business owners perceive social media - a game changer, a golden opportunity that must not be overlooked. Another day, another talk of successful utilization of social media marketing. But while all numbers point to the benefits of social media marketing, is your business leveraging these benefits? Or is it just another marketing strategy with a complex learning curve and zero practical advantages? A social media marketing audit will allow you to figure out which tactics work, which platforms work best for you and which profiles need some tweaking. It’s All About The Big Picture Today, much of the success of e-commerce businesses and even small firms rides on social media marketing. With over 90% of…

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5 Foolproof Facebook Advertising Tips to Follow

Latest News, Marketing, Social Media Marketing

With at least one billion people using Facebook, advertising on social media is something that simply makes sense for all business owners. While you may want to reach a larger group of people through Facebook, you might not know much about the specific steps you should follow to reach those people and meet more of your goals. By following these Facebook advertising tips, you can quickly improve your chances of reaching your targeted audience while getting them to engage with your business page, which could lead to more follows, comments, and purchases. 1. Select the Right Images When developing advertisements for Facebook, many people focus on what they are going to write because they want the advertisement to sound good. While you will need to focus on what the advertisement…

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Boost Your Marketing With Social Media Content Scheduling

Latest News, Marketing, Social Media Marketing

Social media is a powerful tool for promoting the growth of your business and finding the best strategy for your local business. Whatever niche you are in, there is a high chance that you will be able to find people talking about that niche on social media, and with some creative posting you can attract the interest of those people and grow your business online. The challenge with social media is that it takes a lot of time to build up your engagement and to post quality content. It is easy to get so caught up with posting that you start to neglect the other parts of running your business. This can put you in a tricky situation in the long term - you need to promote your business for…

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Finding The Best Social Media Strategy For Your Local Business

Latest News, Marketing, Social Media Marketing

Nowadays, having a well laid out social media strategy is key to really dominating the marketplace. Being able to find the best social media strategy and execute it is necessary to really compete with today's highly social and digital consumer. Below, we will be going over some of the top ways to figure out what social media strategy to go with. Figuring Out Your Social Media Strategy: 1. Research Your Target Market. The key to understanding what strategy to go with comes down to knowing your market. To do so, you will need to research your target market to find the right strategy to implement. You want to figure out who your target market is and what kind of social media audience you have. You want to figure out where…

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Can Internet Marketing on Long Island Really Affect Your Business?

Latest News, Marketing, SEO, Social Media Marketing

Recent data from InternetLiveStats.com shows that the total number of internet users worldwide is closing at 3 billion, which is barely 40 percent of the world population. In time, every household will have quick access to the Internet and such a breakthrough could mean the end of traditional business marketing. As to how this can impact your business, Zev Gotkin of the HuffingtonPost.com provides some interesting facts: "As consumers are increasingly turning to resources like social media and mobile applications to glean information about products and services, a brand's online presence is more important than ever before when it comes to establishing a solid reputation -- and some companies are looking to help along the way." The first and most obvious reason why internet marketing should be the new marketing…

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2 Businesses Who Are Attaining Real Positive Social Impact

Latest News, Marketing, Social Media Marketing

What is Social Impact? The dictionary defines social impact as 'The effect of an activity on the social fabric of the community and well-being of the individuals and families'. This is a pretty broad definition since social impact can truly mean different things to different people. Positive social impact is about making improvements in people’s lives. It's about helping others by taking responsibility for our role in making the world a better place, whether we are an individual or an organization. Regardless of how you define it, true social impact is all about change. The Social Impact movement is a big thing these days. People are wondering how to make the world a little better. They are using new technologies and searching for ways to create positive change in the…

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What’s the Plan for Your Health & Wellness Business?

Marketing, SEO, Social Media Marketing

Everyone wants to be healthy, feel more energetic and live longer. Very few will disagree when asked if these things are important! Statistics show that 4 out of 5 internet users have searched the web for health care information and terms involving health care continue to be high among web searches. It's little wonder that the health and wellness industry continues to be one of the largest and fastest growing industries! What happens when an industry experiences such growth and profit? It also experiences a growth in competition. A growing number of businesses are popping up online offering supplements, programs and information targeted towards the market of consumers who are reaching out via search engines and social networking sites for more information. Are you wondering how you're going to compete?…

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Need More Sales? Here Are 5 Ways Social Media Can Make It Happen

Social Media Marketing

Do you ever wonder why social media marketing is so important? You didn't build your business to spend hours online each day chatting with strangers. Yet everywhere you turn these days it seems that's exactly what you're being told to do. Social networking is about more than just making friends. When implemented strategically it can truly level the playing field for small and medium sized business owners, allowing them to easily compete with much larger brands. In today's down economy most business owners can agree that finding new clients is tough. The competition is fierce and the results from outbound marketing efforts such as advertisements and cold calling have diminished greatly. Does your business need to make more sales? Here are 5 ways social media can make that happen for…

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Social Media Marketing Mistakes That WILL Cost You Big Time!

Social Media Marketing

The promise of social media marketing is your message organically and affordably delivered to your market in a way that encourages sharing and increased exposure for your business. That means your message gets in front of the people who really matter and they share it with more people who really matter! Sounds good, doesn't it? It can happen! In fact it's happening every day! According to Social Media Examiner, 90% of marketers indicated that their social media efforts increased more exposure for their business. 92% marketers say social media is crucial for their business. (Social Media Examiner, 2015) So why do so many people fail? Why is there still doubt about the effectiveness of social media as it relates to business? The answer is simple. Social media only works if you…

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How to Increase Your Business Visibility with YouTube

Marketing, Social Media Marketing

According to Vidyard, an average of 18 videos are published by businesses each month (https://www.vidyard.com/blog/16-video-benchmarks-need-to-know-infographic/) and close to 50% of people search for videos that is related to a product before walking into a store. The total number of people who use YouTube is more than 1 billion and 900 million unique visitors each month (https://www.statisticbrain.com/youtube-statistics/). YouTube alone logged a trillion hits! If you haven't yet considered using video to boost your online visibility then it's time to start! Video is one of the most powerful online media options available for persuasion. There are many reasons why video is so engaging! It can humanize an organization as well as provide valuable information for your market. It can quickly and affordably help you educate your target audience, share information and company…