One of the most common issues that Internet marketers have to deal with are clients that want instant gratification from their online marketing efforts. Unfortunately, an article on Search Engine Watch discusses clients have to understand that “turning on the SEO” doesn’t mean they will rank & generate leads right away.
Time is one critical component and it is something website owners need to be aware of when requesting assistance from a local search engine optimization consultant, like myself. Many businesses want to see results far too quickly, causing them to ditch great search engine optimization strategies long before they are able to come into effect.
The reason that results from SEO efforts alone takes time and it has a lot to do with how Google and other search engines come up with results. When a web page is buried deep beneath several layers of search results pages, it only means that other higher-ranking sites have invested the time and effort necessary to get where they are. In other words, they’ve built their reputation by consistently providing quality content.
When a new website joins the online fray, the only way to compete is to fight harder and better than the competition at building a reputation online for the targeted keywords. If things are done right, then slowly, but surely, search engines’ algorithms will begin to detect the authority of the site. If the site continues to establish itself as a trustworthy source of information online, then it begins to creep up on the results pages until it claims a high enough spot to sit on page one.
However, if you use paid search, which produces instant results, it shouldn’t be taken on its own because any results from paid search vanish the instant it is turned off. Instead, paid search should only be used to complement a long-term SEO strategy that will allow a site to rank on a search engine organically.
Good online marketers understand the need to mix effective SEO strategies with an equally effective paid search strategy. Only by giving them freedom to apply a strategy appropriate to your situation and allowing them to build on that with time can you and your business expect to see long-term benefits from their efforts.
Compared to other forms of online marketing such as pay per click ads, the operational cost of Local SEO is quite inexpensive with returns being stupendous when placing in the right steps for search engine optimization.
Search engines offer a wide array of advantages to businesses by helping them flourish and meet their intended objectives. Local businesses should invest in SEO due to the various benefits it offers:
- Search engine optimization is very cost-effective and if you are a business owner, you should consider it as an investment rather than a cost on the business operation. Pay per click ads can be quite expensive, but with the operational cost of SEO is not and with big returns. Which would you rather choose?
- I can place your website among the first page of Google or other search engines for your targeted keyword. The good practice of SEO simply enables your business to be among the first places where customers visit when they are searching online.
- Search engines are continuously grabbing a great portion of the online market shares. A majority of online customers rely on search engines to find goods and services they require before making an actual purchase. This upward trend won’t slow down soon and without search engine optimization customers will find it hard to locate you and rather find your competitors in the market.
- So, how would you like to increase traffic on your website with a great ROI? Search engine simply improves the visibility of your business to potential customers. There is a certain value added to businesses that appear not only in one search result but multiple searches if customers want to narrow down on specific keywords. As they do, there is a high chance they will eventually land on your website and make a purchase. So don’t let your competitors consume all the traffic, let me take care of you to ensure I rank your website, have your social media accounts in place, and your business profiles.
Contact me and schedule a FREE 20-minute Strategy Session!