The growth of your online business significantly depends on traffic generated towards your website. Attracting this traffic to your website is critical for the survival of your business given the thousands of websites that you may be competing within similar niches.

Higher conversions can be made from the leads generated from an increase in traffic to your website. For this to be actualized, you don’t necessarily have to pay for traffic to your website. Here are 5 free ways for you to increase traffic to your website:

1. Search Engine Optimization
SEO can help you increase traffic to your website if the right strategies are followed. Through proper optimization of the headlines, keywords, and navigation within your site, you can achieve on-page SEO. Off-page SEO applies to the pages that you control. This encompasses all avenues that you can use to generate reliable backlinks such as forum commenting and blogging.

2. Social Media Marketing
Being active on social media is a simple and easy way that can help you rank higher within search results. Interaction is critical irrespective of the platform that you are using. Creating an interesting profile is also key. Interacting, commenting, and sharing of posts need to be done within platforms such as Twitter, Facebook, and Instagram. Share links to your site during appropriate times while on these social media platforms. This will help create brand awareness and increase traffic to your website.

3. Blogging
Setting up a blog is an ideal way for you to freely increase traffic to your website. You can create content that is rich in keywords useful for your site. Informative articles can be posted on your blog. Visitors to your blog can get to read your articles and be directed to your website. Search engines are often inclined to websites that regularly update relevant content.

You may also try guest blogging. Create content for other relevant blogs. Always make sure that you provide a link back to your website. Visitors to such blogs may end up visiting your website when they’re pleased with your informative piece.

4. Comment On Industry Blogs
You can sign up for industry blogs. Such blogs may provide you with valuable insights. You can comment on new posts. Make sure that you make appropriate and applicable comments. Always add your website link during the registration process required for such sites.

Readers of such sites are likely to visit your website when you provide valuable input. The comments that you make need to be a clear representation of the values that you and your business hold.

5. Affiliates
Traffic to your website can be channeled from affiliate marketers who sell various services or products. Payments are usually only made in the event of conversions from leads. Special discounts and referrals are one of the simplest ways for you to start an affiliate program for your website. Give your friends, family, and customers coupons for the referrals that they send in your direction.

Getting free traffic can ensure that you don’t incur a lot of costs in traffic generation. You can get traffic from search engines that you may have had to pay for in other cases. In the long run, the use of these strategies will ensure that you gain a competitive advantage by ranking better on search engines and getting more traffic. You could beat your competition without even spending a dime!