With the Covid-19 pandemic spreading at such a rapid date and no end-date in sight, almost all of us have been asked to stay inside our homes in order to curb the spread of the virus.
As a result, various businesses across the world have shut down their physical operations.
Some businesses have even stopped focusing on their digital marketing efforts in order to save the big bucks that they used to spend on their marketing campaigns. But what if I told you that there hasn’t been a better time for businesses to leverage social media marketing?
Now’s not the time to stop interacting with your audience and keeping quiet. Right now, your audience needs you more than ever.
And that’s exactly why you should leverage social media marketing to build a long-term healthy relationship with your existing customers and attract a wide range of prospects towards your business.
Take a look at the top reasons why social media marketing is important for businesses during such tough times.
Listed below are the reasons we will be taking a look at:
- Reach Out To A Wide Range Of Your Audience
- Let Your Audience Know The Steps You Are Taking To Deal With Covid-19
- Add Entertainment & Value
- Provide Regular Updates
- Make Up For In-Person Business
Reach Out To A Wide Range Of Your Audience
Everyone’s inside their homes browsing the Internet, scrolling their social media feeds, shopping online, and waiting for the Covid-19 pandemic to be over. But the thing is, there’s no end-date in-sight. And if you want to reach out to a wide range of your target audience and gain more impressions as well as clicks, there’s never been a better time than now.
Alongside this, one of the plus points is that various businesses have paused their marketing efforts. With that being said, the competition isn’t as fierce as it used to be. Your audience is already scared. They are looking for answers. They want to know the steps you are taking to monitor the situation. And that’s exactly why it’s vital for businesses to start focusing on social media marketing.
The thing is, the impacts will be long-lasting. Not only will social media marketing help you right now, but you will even be able to thrive in the post-COVID-19 world.
Does Your Audience Know The Steps You Are Taking To Deal With Covid-19 ?
What if your consumers are already looking forward to buying your products and services, but can’t just because the government isn’t allowing it right now? You need to let your customers know the steps that you are taking in order to deal with this pandemic. They need to know the steps that you have taken in order to ensure their safety and well-being. They are already looking for answers. And if you don’t provide the answers, then you’ll be leaving a bad impression on your audience. That’s something you should completely avoid.
Keeping quiet during the times of pandemic will do you more harm than good.
Hence, with the help of social media marketing, you should let your customers, as well as prospects, know how you are dealing with this pandemic and working day and night in order to deliver an outstanding service to your customers.
Add Entertainment & Value
Your customers are all-day sitting inside their homes browsing the Internet and scrolling their social media feeds. They might probably be bored. They might be looking for high-quality content that entertains them and adds value to their lives. They need something to talk about. Not only will posting high-quality entertaining content entertain your audience, but it will even help you build an emotional connection with them.
Below are a few tips that will help you add value to the lives of your customers:
- Provide A Unique Perspective
- Produce Funny Entertaining Video Content
- Involve Them In Some Games
- Conduct Q&A Sessions Or Post Behind-The-Scenes Videos
Provide Regular Updates
As we took a look above, your customers are already scared. They are at their homes all day waiting for it to be over. They are tuning in to the news channels in order to know about the latest updates. And you should be doing the same. Alongside this, you should provide your clients with regular updates in order to let them know about the latest developments.
Let your customers know that you are up for a quick one-on-one chat in order to help them deal with the situation. Interact with them on your posts as well as stories. Once you do that, you will be witnessing your impressions and clicks going up.
Here’s a list of few tips that will help you get it right:
- Provide Real-Time Updates
- Always Tell The Truth
- Admit When It’s Overwhelming
- Invite An Expert To Share Some Insights With Your Audience
Make Up For In-Person Business
One of the most important things that you need to keep in mind is that you can always sell your products and services in the digital world. A wide range of people has already started shopping online. About 87% of the overall North-American marketers have claimed online shopping to increase until the pandemic ends. With your physical stores being shut, that doesn’t mean that you can’t sell your products and services online. And that’s what social media marketing will help you with. With social media marketing, you can keep promoting your products and services and insist on your audience to order your products online.
Currently, we are dealing with an invisible enemy. All we need to do right now is to stay inside our homes. That’s the only way most of us will be able to fight and win this battle. And let me remind you again that right now, instead of taking a break from your business and quitting your social media marketing efforts, it’s time for business to leverage it. That’s the only way they will be able to thrive in the post-COVID-19 world.
So, what are you waiting for?
It’s time to establish your dominance on social media platforms.
Have you done a social media marketing audit? This will allow you to figure out which tactics work, which platforms work best for you and which profiles need some tweaking.
Contact me for a FREE consultation